Saturday, December 8, 2012

Why Blackhat SEO is Worse Than No SEO

I thought I would take a moment to discuss what is in my opinion a certain path to ruin for any business that relies on the World Wide Web as a means of generating revenue.  This disastrous path is known as "Blackhat" SEO.  I have intimate experience in dealing with the debacle that these sort of tactics can cause a business.  As Principal Consultant of OvaTek Web Solutions , a Northern Virginia Web Design and Search Engine Marketing firm, I meet and bring on new clients all the time, that are in a complete state of crisis due to the unethical practices of the former SEO company they had been using.

Many of these new clients tell me horror stories of how they went from being very visible in the search engines and business was booming, then one day the phones stopped ringing, the leads stopped coming in, the Live Chat requests have virtually completely ceased.  In an attempt to figure out what was going on, they checked to see if maybe they fell back to the second page on Google perhaps.  To their shock and horror, as they go page to page to page, their site seems to have virtually disappeared from the internet????  What happened?? Well, what happened is that the unethical SEO tactics that their previous provider had been using, finally caught up with them.

Unfortunately, this scenario plays out more often that you might think.  Many times when I present a proposal for SEO services to a client, they respond with, "That's a bit more than I was expecting" "Jimbob's SEO Super Powerpack SEO Services are half the price" "Giant Mega Explosive SEO Gold Package is only $199 and they guarantee I'll be on the first page of Google"  The sad thing is, many businesses fall prey to this snake oil sales tactic.  Yes, good, effective SEO and search engine marketing done by a competent, ethical professional is not "Cheap", but what is much more expensive than implementing an effective online marketing strategy, is fixing a Blackhat SEO disaster.  Many times as the result of a shady snake oil SEO scheme a business simply cannot recover.

The truth is, a good, effective SEO or Search Engine Marketer is grossly underpaid.  An effective online marketing strategy has one of the highest ROI's a business can make!  My best clients are the ones that have done their due diligence and research prior to contacting me.  They understand the real value.

So, going back to the title of my blog post, "Why Blackhat SEO is Worse Than No SEO"

With no SEO a company still has a shot, they can do traditional marketing, hire a bunch of sales people, get referals, ect....

With Blackhat SEO, a company runs the risk of going out of business, and if they are able to fix the Blackhat issues, they will be paying about four times what they would have paid to go with someone reputable and highly effective from the start.

Just my two cents....

Peter Gerardi
Chief Web Strategist
OvaTek Web Solutions

Thursday, November 29, 2012

Hardwood Flooring Northern Virginia - Total Flooring, LLC

OvaTek Web Solutions most recent addition to their ever expanding portfolio of Web Design, SEO and Social Media Marketing clients, is the Northern Virginia Flooring company Total Flooring, LLC.  President of Total Flooring, Chad Durbin has spent many years working within the Northern Virginia Flooring market. Total Flooring, LLC which is destined to become the finest Northern Virginia flooring and bathroom remodeling company to emerge from within the state of Virginia.

OvaTek Web Solutions if excited that Total Flooring, LLC has selected us to be their exclusive Web Development and Internet Marketing Guru's!  As any smart internet marketing firm knows....our clients success, creates our further success! 

Sunday, October 28, 2012

OvaTek Web Solutions on FaceBook

OvaTek Web Solutions is now on FaceBook!

OvaTek Web Solutions on FaceBook

OvaTek Web Solutions on Google+

OvaTek Web Solutions Google+

Saturday, October 27, 2012

LivingSocial Contributes to Amazon Q3 Losses

Net loss was $274 million in the third quarter, or $0.60 per diluted share, compared with net income of $63 million, or $0.14 per diluted share, in third quarter 2011.

The third quarter 2012 includes a loss of $169 million, or $0.37 per diluted share, related to our equity-method share of the losses reported by LivingSocial, primarily attributable to its impairment charge of certain assets, including......READ MORE

OvaTek Web Solutions

Friday, October 5, 2012

The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come

Last week, Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. Similar to other filters like Panda, Google says EMD will be updated on a periodic basis. Those hit by it may escape the next EMD update, while others not hit this time could get caught up in the future.        READ MORE

Friday, September 28, 2012

OvaTek Web Solutions Updates Website!

OvaTek Web Solutions updates website!  "We have always had a very visualy apealing website, however we have now added an interactive chat feature, to enhance usability of site!"

OvaTek Web Solutions

Monday, September 17, 2012

Northern Virginia Telecommunications Consulting, Web Design and Internet Marketing Firm OvaTek Technologies & OvaTek Web Solutions Get Makeover

Northern Virginia Telecommunications Consulting, Web Design and Internet Marketing Firm OvaTek Technologies & OvaTek Web Solutions Get Makeover with new website designs. OvaTek Technologies and OvaTek Web Solutions which are two divisions of the same company have gone through a new branding and website upgrades.

OvaTek Technologies, formerly NXGN Solutions was founded on the idea that the purchase, implementation and ongoing service of Telecommunications, Colocation, Datacenter and Cloud Services should not be a painful experience. Let our professional consultants with years of frontline industry experience work on your behalf to deliver the truly best, most cost effecient solutions the industry has to offer. OvaTek helps Small, Medium and Enterprise customers transform web landscapes, business technology and telecom infrastructures.

Tuesday, August 28, 2012

City to launch new website, pay $250,000 to design company

The city of Santa Fe will launch a new website next year, and planners say it will offer better access to information and services.

Carla Lopez, city marketing manager, said Monday that a $250,000 contract with a Santa Fe company called Desert Elements Designs should also result in cost savings for the city in the long run.

Beginning in the spring, she said, the city will own and maintain the site, rather than continue its contract with Civic Plus that costs $33,200 a.....READ MORE

Monday, July 9, 2012

VMware opens up to multihypervisor support with acquisition of DynamicOps

Two announcements last week greatly altered the virtualization and cloud management ecosystems. The geek in me wants to describe these events as having caused a "great disturbance in the force." Don't get me wrong: The events were neither good nor evil in nature, but they did cause a shift in the balance of power within the virtualization management community.

The first announcement was Dell's acquisition of Quest Software, which instantly positioned Dell as one of the top virtualization management vendors in the market, capable...READ MORE

Wednesday, July 4, 2012

Ethernet Services Northern Virginia - OvaTek Technologies Embraces XO Ethernet Services

Northern Virginia based Telecommunications, Datacenter, Cloud and Web Services consulting firm OvaTek Technologies embraces XO Communications Ethernet services. With one of the largest Ethernet footprints in the U.S., XO Communications gives you.....READ MORE

Friday, June 1, 2012

Microsoft turns on 'do not track' by default in IE10

NEW YORK (CNNMoney) -- Technology that prevents advertisers from following your online footprints has been around for a couple years, but Microsoft became the first browser maker to turn that feature on as the default setting. The next version of Internet Explorer, called IE10, will force users to opt-in if they want to be tracked by ads. In the current version.....READ MORE

Sunday, May 6, 2012

CenturyLink Wins U.S. Long Haul Wholesale Carrier Excellence Award

MONROE, La., April 16, 2012 /PRNewswire/ -- CenturyLink, Inc. (NYSE: CTL) was presented today with the 2012 U.S. Long Haul Wholesale Carrier Excellence Award for Brand from telecommunications research consultancy ATLANTIC-ACM. ATLANTIC-ACM surveyed hundreds of domestic long haul wholesale customers in its annual U.S. Long Haul Wholesale Report Card to determine Carrier Excellence award winners.  READ MORE

Tuesday, April 24, 2012

Metro Ethernet - Northern Virginia - OvaTek Technologies Seeing Surge In Metro Ethernet Services

OvaTek Technologies seeing surge in Metro Ethernet services.  "We acknowledge the many benefits of Ethernet.  Scalability and cost savings are major drivers according to our clients.  For many years TDM and SONET services have been the main technologies when it comes to business class internet services.  With the explosion of Ethernet we are seeing it take off in the Metro, Long-Haul and IP Transit markets.", Principal Consultant and Founder of OvaTek Peter S. Gerardi says. READ MORE

MPLS Service - OvaTek Technologies - Embraces Level 3 MPLS

OvaTek Technologies embraces Level 3 MPLS. How effectively you collaborate, run daily operations and get work done keeps you competitive. Level 3 Communications delivers personalized, enterprise-class metro and wide-area network services over a private, dedicated Multi Protocol Label Switching (MPLS) infrastructure to help you keep that competitive advantage. The Level 3 MPLS network is physically separate from their public Internet backbone, which gives them a foundation to run any.....READ MORE

Sunday, April 22, 2012

Web could vanish for hordes of people in July, FBI warns

The FBI is warning that hundreds of thousands of people could lose their Internet connections come July, unless they take steps to diagnose and disinfect their computers.

The problem is related to malware called DNSChanger that was first discovered way back in 2007 and that has infected millions of computers worldwide.

In simple terms, when you type.....READ MORE

OvaTek Technologies

Monday, April 9, 2012

OvaTek Technologies

OvaTek, formerly NXGN Solutions was founded on the idea that the purchase, implementation and ongoing service of Telecommunications and Cloud services should not be a painful experience. Let our professional consultants with years of frontline industry experience work on your behalf to deliver the truly best, most cost effecient solutions the industry has to offer. OvaTek helps Small, Medium and Enterprise customers transform.....READ MORE

Sunday, April 8, 2012

Windstream: A Compelling Buy At Current Levels

The telecommunications industry is a highly competitive industry that has many participants but is comprised of three main players. AT&T (T), Verizon (VZ), and Sprint-Nextel (S) account for approximately 30% of the revenue that is generated in that industry. There are many other smaller regional players that are aggressively competing in the telecom space. Some are......READ MORE

Sunday, March 18, 2012

Super-Secret Google Builds Servers in the Dark

Just how far will Google go to hide its custom-built data-center hardware from the rest of the world?

In one Silicon Valley data center, the company is apparently so paranoid about competitors catching a glimpse of its gear, it’s been known to keep its server cages in complete darkness, outfitting its technical staff like miners and sending them spelunking into the cages with lights on their heads.

“Many [companies] try to keep things covered up. There’s a lot of valuable intellectual property in here,” says Chris Sharp, general manager of content and cloud at Equinix, as he walks through the company’s data center. “But we were always amazed by Google........READ MORE

Monday, March 12, 2012

NXGN Solutions Overview

The next evolution of the Internet: The Shared Web

The past decade has seen a massive evolution of the Internet. The early years focused on the Information Web, allowing users to access enormous volumes of data. The Commerce Web followed, giving consumers the ability to transact online. YouTube and Twitter ushered in the Broadcast Web, turning individuals into self-publishers. And today we have the Shared Web, the next iteration that promises to usher in just as much innovation and change.

The Shared Web leverages all of the components of the previous layers but also for the first time provides the ability to deliver real-time.......READ MORE

Tuesday, March 6, 2012

Alcatel-Lucent Matches Ciena’s 400G Chip

It seems that equipment manufacturers are thinking along similar lines right now, and what they’re thinking is that 100G is today’s killer technology and tomorrow’s buggy whip. At OFC/NFOEC today Alcatel-Lucent is unveiling a 400Gbps Photonic Service Engine chip aimed first at improving the company’s 100G products but eventually at offering 400G wavelengths.

The PSE matches much of what Ciena announced late last week, although Alcatel-Lucent’s seems to go farther while Ciena’s seems to emphasize.....READ MORE

Monday, March 5, 2012

NXGN Solutions

NXGN Solutions (Click Here) was founded on the idea that the purchase, implementation and ongoing service of Telecommunications and Cloud services should not be a painful experience. Let our professional consultants with years of frontline industry experience work on your behalf to deliver the truly best, most cost effecient solutions the industry has to offer. NXGN helps Small, Medium and Enterprise customers transform business technology and telecom landscapes. We work to deliver best in class Internet, MPLS-VPN, Private Lines, Transport, Colocation, Disaster Recovery.....READ MORE

Thursday, March 1, 2012

EarthLink Business serves up new IT service offering Read more: EarthLink Business serves up new IT service offering

EarthLink's (Nasdaq: ELNK) launch of its IT service suite is another example of how it's continuing down the path of becoming more of a solutions provider.
The IT service suite, which follows the introduction of its Complete business service offering (voice, data and Internet solutions), is centered on helping business customers "streamline" their IT functions and security services by having EarthLink offer them in a hosted fashion via their data center.
Under the new IT service umbrella are.......READ MORE

UPDATED: tw telecom maintains focus on organic fiber network growth

tw telecom (Nasdaq: TWTC), unlike many of its competitive service provider counterparts isn't anxious to make a big acquisition anytime soon. Instead, the competitive service provider would rather invest its capital in building out its own fiber network to more buildings to deliver Ethernet and related IP services to its growing large business customer base.

Speaking at the Deutsche Bank 2012 Media & Telecom Conference, tw telecom outlined how it is organically building a profitable business. A key point....READ MORE

Thursday, February 23, 2012

Verizon expands 100 Gb/s routing to metro edge networks

Verizon this week said it plans to deploy 100 Gb/s Cisco CRS-300 routers in seven metro markets—a move the carrier said was driven by increased demand for video, mobile and cloud services. The markets involved include Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Seattle.

The move marks the first time Verizon deployed 100 Gb/s routers at the network edge, although the carrier previously has deployed 100 Gb/s routers in its core network (CP: Verizon expects better economics, lower latency with.....READ MORE

Tuesday, January 31, 2012

Alcatel-Lucent extends 100G reach

Alcatel-Lucent today introduced a new “premium” card, dubbed the 100G eXtended Reach (XR) which boosts the distance over which operators can deliver 100G service from 1500 km to 2000 km and beyond.

It may not seem like much of an advance, but since the card plugs into ALU’s existing 1830 Photonic Service Switch it should hold straightforward appeal to carriers that need that extra distance – not only in point-to-point configurations but supporting more advanced.....READ MORE

Friday, January 20, 2012

Cloud activity to explode in 2012

In testing cloud computing services and observing the growth of cloud activities, we've noticed that there are distinct phases that organizations go through in adopting cloud.

First, application developers fall in love with cloud-based disposable infrastructure and/or ready-built app development platforms that circumvent long purchasing cycles and capital asset growth limitations. Then other attractions, like.......READ MORE