The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come

Last week, Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. Similar to other filters like Panda, Google says EMD will be updated on a periodic basis. Those hit by it may escape the next EMD update, while others not hit this time could get caught up in the future.        READ MORE

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